When buyers can't tell you apart, they buy on price. We fix the reason why.
We help you own a market nobody else sees yet.
Start with the Stress Test →
How we work with you
Case Studies
From stalled sales to a new strategic direction for APA Group.
APA Tech had built a SaaS product they were proud of — but the market wasn't buying.
Read the case study
Decoding the nation's best-performing franchise, then making it repeatable.
Dunkin' had a puzzle: one regional franchise in Asheville, NC, had the lowest staff turnover in the entire national system. Why?
Read the case study
Created the category, then acquired the competition.
When Hypecast engaged us, Corporate Audio didn't exist as a market category. There was no established buyer, no competitive landscape, no playbook.
Read the case study
What clients say
“Andreas listens, analyzes, and gives feedback. Three weeks later, he still remembers the conversation; I don't need 30 minutes to get him back up to speed.”
Helge Meyer, Wellcosan “Clear enough to act on, and clear enough to win people over with. Putting a document like this at the beginning of product development changes where you land.”
Gerald Innerwinkler, Co-CEO, APA-TECH Read the story “A fresh perspective on what we're trying to do and what's needed to succeed — it fueled multiple new trains of thought. A highly positive experience, and an important opportunity to stop and reflect on our project.”
Asaf Ronel, Grantflow.ai “Andreas’ coaching was key to improving our product and our business. His guidance through the global media landscape and sharing of his extensive industry knowledge and network has been a great advantage for us. So worth it!”
Marina Ekroos, CEO & Co-Founder, Frameright “Collaborating with Forward Momentum has been a game changer. Their guidance and insights have played a key role in sharpening our vision for Runway.”
Till Klampäckel, CEO, Planetary Quantum Read the story
There's a name for this
Our methodology, North Star Momentum, sits in the lineage of category design popularized by the book Play Bigger — the practice of naming and owning a market category instead of competing inside someone else's. We didn't invent the idea. We've just applied it often enough to know where it breaks. Read the full explanation
Nobody tells you how to get one
Ask McKinsey, BCG, Bain or Accenture how a transformation begins and the answer is a North Star. For them it's an input, the thing you're expected to walk in already holding, so they can scope a few years of implementation. But getting there is the actual work: hearing what people mean in the half-sentences they don't finish, and shaping agreement in a room that doesn't have any yet. We do that part, and hand you the document at the end of it. We also stay long enough to help your team put it into practice, or to brief one of the big consulting firms if that's where you go next. What a North Star document is
If you want a North Star of your own:
Let’s talk →