Our projects set up companies to confidently own their market category.
What about our Way of Work?
We start with one-on-one interviews, research and brainstorming sessions and formulate language that captures and articulates the unique point of view of a company or brand.
Unlike old-school mission/vision statements, these POVs are well written and customer-focused; as such, they provide a North Star for both your workforce and your product development.
Category Check
Takes about 1-2 weeks to complete. It’s our version of a due diligence project. We take you through a fast-paced, lean version of our typical research and deliver a final presentation or written document that gives you a summary of where you stand and what we recommend as your ideal next steps on your way to defining and owning your own market category.
North Star Momentum
Our signature advisory projects, which usually take 1-2 months to complete. We perform research and take your stakeholders through our full range of interviews. In group sessions with your team we create the core definition of your market category and we draft your company’s point of view (POV) in a strategy document which we then refine together with your team and stakeholders until it resonates. If possible, we aim to conduct the key experiences, such as the group and review sessions, in person.
Category Pursuit
Our co-management and implementation projects. These are follow-on projects after completing North Star Momentum and there is limited availability each year. In these projects we typically work alongside our clients’ C-suite to ensure that the guiding principles and the foundational category design work are being implemented and that any market response is being taken into account in ongoing refinements and adjustments to product and marketing strategy.
Category Pursuit light: we provide regular check-ins and q&a sessions to guide our clients through the implementation process they pursue on their own. This service is provided remotely, only bookable as an add-on to North Star Momentum.