Our projects set up companies to confidently own their market category. *
* A market category is the “space” where a customer “sees” your product.
Think: “on-demand transportation” (Uber), “tablet computer” (iPad), or “Italian sports car” (Ferrari).
We blend in with your everyday activities.
We follow Category Design, a proven methodology to define your strategy and own your market. Our projects usually follow three crucial steps:
Fact Finding
Interviews, research and reviews of existing material.
Collaboration
Joint sessions with your team to capture and articulate the unique point of view of your company or brand.
North Star emerges
We draft, present and refine the narrative strategy document that becomes the foundation for establishing and owning your market category.
Our service options adapt to your company’s needs.
Strategy
Whether launching a new product, expanding into new markets, or redefining your brand, our North Star service packages provide the strategic foundation to drive momentum and long-term success.
3-6 weeks.
Implementation
Turn strategy into action with our hands-on execution or advisory support to implement your vision and bring it to life together with your team.
6-12 months.
Due Diligence
& Coaching
We evaluate your current strategy, providing expert insights on your next steps.
1-2 weeks.
Bi-weekly coaching for executives and founders, focused on Category Design and strategic growth.
3 months.